Taking a Step Back to See the Future

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It’s been a while since I last wrote. You see, if I have nothing to say, I don’t just make things up for the sake of it. I’ve been super busy running a brand called COLD-FX during the day as we keep building ACTIONETIX at night. My typical day starts at 6:15 am and finishes at 11 to 11:30 pm – long days for sure. These days include helping get the the kids up and running, a long commute to my day job, a long commute home to get some grass cutting in, dinner, an hours wrenching on the bikes and then a few hours on ACTIONETIX. It’s a long day for sure… but fully rewarding. You see it’s all in the persuit of something big. At ACTIONETIX we want to help every Action Sports athlete better better themselves both physically and mentally. We focus on human performance in extreme environments to increase the performance, safety and enjoyment of Action Sports athletes word wide.

Most of you of course know of our flagship product HemoFlo, which is designed to help reduce arm pump. It has become an international hit with athletes across the globe. We are distributed in Canada, the US, Australia, New Zealand and most recently Indonesia. We’ve sold HemoFlo to customers around the world with great feedback. We’re hoping to launch our second product early in 2014… and we think it will be another game changer. We need to continue to progress in order to do our part in building this emerging industry.

So with only two weeks left with the company COLD-FX, my plan is to transition to ACTIONETIX full time (or at least until my money runs out) and take it to a whole new level. I can clearly see the future, by simply taking a step back. There are so many things we want to do here to embrace, and progress Action Sports. The future is simply limitless when I look at all of the great athletes and companies that are pushing the bar higher and higher. It’s our time to add our mark on the industry and to do this, we’re taking one step back to go two steps forward…

Craig Stevenson

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